Testing, Testing 1, 2, 3: Raise More Money with Direct Mail TestsISBN: 978-0-7879-6712-3
Paperback
272 pages
March 2003, Jossey-Bass
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Mal Warwick AssociatesMal Warwick Associates help nonprofits and political organizations build long-term, mutually rewarding relationships with individual donors through integrated fundraising and marketing programs. Their focus areas include direct mail and telephone fundraising, legacy marketing, online communications, and major gift programs.
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Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests (US $32.00)
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