 Beans: Four Principles for Running a Business in Good Times or Bad
ISBN: 978-0-7879-6764-2
Hardcover
176 pages
June 2003, Jossey-Bass
US $24.95
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"...this is a business fable of a true story...of the cut throat coffee business..." (Business Plus, September 2003)
"...this book severs to demonstrate all five aspects very nicely..." (Real Coffee, October 2003)
"...Like all good allegories, its lessons are to do with honesty, trust, dedication and the triumph of the little guy..." (Gulf Business, January 2004)
