 Beans: Four Principles for Running a Business in Good Times or Bad
ISBN: 978-0-7879-6764-2
Hardcover
176 pages
June 2003, Jossey-Bass
US $24.95
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Foreword (Bob Nelson).
Preface.
Authors’ Note.
Introduction.
1. PASSION: You gotta have it or you gotta get it.
2. PEOPLE: You’re known by the company you keep.
3. MAKE IT PERSONAL: Everybody wants to be a regular.
4. PRODUCT: People don’t pay good money for bad coffee.
5. THE EYE OF INTENTION: If you don’t know where you’re going, you won’t know when you get there.
6. THE FOUR P’S: Big lessons from a small cup of coffee.
Epilogue: SIX WEEKS LATER.
A Page From Carol Wisdom’s Notes.
Discussion Questions: Applying the Four P’s to Your Work Experiences.
Appendix: Caffeine Facts.
Acknowledgments.
About the Authors.
Contact Page.
