 The Global Market: Developing a Strategy to Manage Across Borders
ISBN: 978-0-7879-6857-1
Hardcover
432 pages
May 2004, Jossey-Bass
US $48.00
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John A. Quelch is senior associate dean and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001 he was dean of London Business School. Quelch is the author or coauthor of sixteen books.
Rohit Deshpandeé is Sebastian S. Kresge Professor of Marketing at Harvard Business School. His primary research interest concerns the impact of corporate culture on global marketing strategy.
