![]() The Global Market: Developing a Strategy to Manage Across Borders
ISBN: 978-0-7879-6857-1
Hardcover
432 pages
May 2004, Jossey-Bass
US $50.00
This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 5-6 days delivery time. The book is not returnable.
Other Available Formats: E-Book
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Contributions by 13 HBS professors
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Covers all aspects of the globalization debate
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Designed to be used in international branding, international marketing services, or international policy courses




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