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The Global Market: Developing a Strategy to Manage Across Borders (0787968579) cover image
The Global Market: Developing a Strategy to Manage Across Borders
John A. Quelch (Editor), Rohit Deshpande (Editor)
ISBN: 978-0-7879-6857-1
Hardcover
432 pages
May 2004, Jossey-Bass
US $50.00 Add to Cart

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This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 5-6 days delivery time. The book is not returnable.
Other Available Formats: E-Book

  • Description
  • Table of Contents
  • Author Information
  • Hallmark Features
  • Related Websites
  • Resources for Instructors
  • Contributions by 13 HBS professors
  • Covers all aspects of the globalization debate
  • Designed to be used in international branding, international marketing services, or international policy courses
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