Building the Bridge As You Walk On It: A Guide for Leading Change

Robert E. Quinn is the author of Deep Change and Change the World, both from Jossey-Bass. Quinn helps business and government leaders understand and manage organizational life through his teaching, consulting, books, and numerous published articles. He holds the Margaret Elliott Tracy Collegiate Professorship of Business Administration and is Professor of Organi-zational Behavior and Human Resource Management at the Graduate School of Business, University of Michigan, Ann Arbor.