Navigating the Badlands: Thriving in the Decade of Radical Transformation
September 2004, Jossey-Bass
1. Making Sense of the Big Picture.
2. Weathering the Badlands: Global Drivers of Change.
3. Lead the Journey of Your Lifetime.
4. Don’t Get Lost in Familiar Territory.
5. Weave the Web: Create a Resilient Organization.
6. Avoid Strategy Tragedy.
7. Engage People Deeply.
8. Create the Corner Store.
9. Learn About China.
10. Embrace Global Interdependence.
Notes and Resources.
About the Author.
--Harald Preissler, DaimlerChrysler AG, Research Society and Technology
“Navigating the Badlands offers a thought-provoking
exploration into the upheaval occurring in business and society.
Those leaders wanting to thrive through this transformation will
welcome this opportunity to challenge their thinking and broaden
their perspective in new fresh ways. Leaders wanting to positively
impact our new global society will embrace the Badlands
message and insights on the criticality of ethical
--Lydia Beebe, corporate secretary, ChevronTexaco
“This book will change the way you think about the future.
Mary O’Hara- Devereaux’s insights are both sobering and
empowering: a must-read for citizens of the twenty-first
--Annalee Saxenian, dean, School of Information and Management Systems, University of California, Berkeley
“Navigating the Badlands provides a clear economic
and social context for companies to understand and respond to the
impact of global transformation on the consumer.”
--Denise Morrison, president global sales and chief customer officer, Campbell Soup Company
“This is imperative reading in sustaining your competitive
edge in the global, U.S., and China marketplace by focusing on
three key factors—fluid strategies, adaptive leadership, and
learning about the emerging economic powerhouse China.”
--Tom Chin, CEO, Sino-American Development and Investment Corporation
“Navigating the Badlands is a brilliant and timely
analysis of the challenges we face as both business leaders and
global citizens. This analysis captures the sources of
today’s underlying current unease which exist in the business
community as well as in individuals. These ‘Badlands’
are contextualized and dissected by Mary’s perspective as an
experienced futurist and successful practitioner.”
--Derek Van Eck, president, Van Eck Global Investments, New York
“Navigating the Badlands will help Chinese
CEO’s build innovation companies for the global marketplace
and avoid the common problems and pains of their global
competitors. This book will end up in every Chinese strategy
--Chen Zhangliang, founder and CEO of several Chinese private ventures and member, National Peoples Congress, president, China Agricultural University, vice president, Peking University
“When the hearty pioneers of yesteryear headed west in
their wagons, the most savvy among them no doubt took along the
early reports of explorer John Wesley Powell or the Lewis and Clark
expedition as a rough guide to what they’d encounter in the
‘Badlands.’ Today’s new pioneers in a fast
transforming world—the metaphorical ‘Badlands’ in
which we suddenly find ourselves—alas now have a similar
rough guide. To survive and thrive along the dusty, dangerous and
hazard-strewn trial that leads into the global future, keep you
powder dry, your canteen full and have Mary
O’Hara-Devereaux’s remarkable new book at reach in your
--David Judson, vice president, Kavrakoglu, Istanbul, Turkey
“Mary O’Hara Devereaux first guides you through the
major organizational and leadership shifts we have all been
challenged to navigate, and then she delivers a carefully
constructed framework that optimizes organizations and leaders
opportunities to thrive in these turbulent times. She takes you
into the future and gives you the tools and inspiration to plan
--Pamela Heman, executive director, Leadership California, board of directors, American Society of Association Executives
“Navigating the Badlands is clear, easy to read,
and explains deeply the concepts that I have come to use almost
daily in my thinking and strategic development. The Badlands
framework is relevant in almost every conversation I am in about
the future of the nonprofit sector, philanthropy, and social
change. The framework helps me to understand what has changed, is
changing, and will change, and what skills, capacities, and
strategies we need to support and nurture through this transition
time. The framework provides a posture toward the world—a way
of thinking about and managing change, a way of exploring the
future so that you might then great it better
--Ellen Friedman, vice president, Tides Foundation and Tides Center
“Young people are a vital demographic that companies,
governments, and the social sector can not afford to ignore.
Mary’s strong sense of this generation’s importance
ensures the relevance of this book for those looking to reach this
audience. Read it and learn how to engage and inspire them to
realize the potential of their abilities within your organization
and our global society.”
--Jennifer Corriero and Michael Furdyk, cofounders, TakingITGlobal, Young Global Leaders, Davos Economic Forum 2002, Toronto, Canada
“In this sweeping and penetrating analysis of the global
forces driving change over the next twenty-five years, futurist
Mary O’Hara Devereaux’s experienced hand draws a
compelling, holistic map of the rapidly-shifiting territory we are
entering, ‘The Badlands.’ Fortunately, she also
provides us with critical navigational tools for systematically
scouting our paths into this dangerous future. In our Business
Across Borders training sessions, her Cassandra-esque prophecies
made a powerful impression on our MBAs and corporate guests
--Leslie Jarmon, director, Business Across Borders Plus Program, MBA Program, McCombs School of Business, University of Texas at Austin
“Provocative and insightful . . . complex and
straightforward, Mary O’Hara-Devereaux presents a
comprehensive and compelling picture of the impact of
globalization. The lessons from other industries told so well in
this book have profound implications for health care. You can use
the tools in this book for her new Health Care Badlands Map to
breakthrough the gridlock and launch the radical innovations we so
--Philip R. Lee, M.D., professor, Stanford University School of Medicine, former chancellor, University of California San Francisco; former undersecretary for health and human services, Clinton Administration and Johnson Administration