 Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
ISBN: 978-0-7879-7154-0
Hardcover
208 pages
October 2004, Jossey-Bass
US $32.95
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“A bold challenge to conventional thinking with plenty of examples to support the authors’ hypothesis.” (Voyager (BMI Inflight), February 2006)
"...a ring of real wisdom..." (Financial Times, 21st September 2005)
“This interesting book examines types of innovation and how these can help companies succeed in creating and colonising new markets.” (Brand Strategy, May 2007)
