 Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
ISBN: 978-0-7879-7154-0
Hardcover
208 pages
October 2004, Jossey-Bass
US $32.95
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1. Spotting the Real Innovators.
2. Where Do Radical Innovations Come From?
3. From New Technologies to New Markets.
4. Colonists and Consolidators.
5. From Colonization to Consolidation.
6. Racing to Be Second: When to Enter New Markets.
7. The Changing Basis of Competition.
8. Creating the Markets of the Twenty-First Century.
Notes.
Further Reading.
Acknowledgments.
The Authors.
Index.
