 The Corporate University Workbook: Launching the 21st Century Learning Organization
ISBN: 978-0-7879-7339-1
Paperback
160 pages
January 2005, Pfeiffer
US $100.00
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CD Contents.
Acknowledgments.
Introduction: Getting the Most from This Resource.
1 The Value of a Corporate University.
What Is the Value of a Corporate University to Your Organization?
The Value of Learning.
Return on Investment.
Support for Your Corporate University.
Deep Commitment.
First Steps Toward Creating Your Corporate University.
Conclusion.
2 Planning the Corporate University: Strategy and Direction.
The Importance of Strategy.
Strategy Is Fundamental: Form Follows Function.
When Do You Use These Approaches?
Conclusion.
3 Determining the Scope, Stakeholders, and Operating Principles.
Determining Your Scope, Stakeholders, and Operating Principles.
Early Planning.
Action Steps.
Conclusion.
4 Governance: Who Decides What?
The Importance of Governance.
The Right Balance.
Rallying of the Committee.
Relationship Building.
Action Steps.
Conclusion.
5 Organizing the Corporate University.
Different Models.
How to Decide.
Sharing the Decision: The Role of the Governance Committee.
Action Steps.
Conclusion.
6 Staffing the Corporate University.
The Roles of the Corporate University Staff.
Five Steps for Building Your Staff.
Staff Competencies for Your Strategic Direction.
Assessment of Your Current Staff.
Your Staffing Model.
Your Staffing Plan.
Conclusion.
7 Funding the Corporate University.
The Three Funding Models.
Choice of a Funding Model.
Implications of Funding Models.
Action Steps.
Conclusion.
8 Performance Analysis and Development Delivery.
Strategic Value.
Performance Analysis.
Methodologies.
Selection of Delivery Methods.
Conclusion.
9 Marketing to Build Brand, Relationships, and Success.
Your Marketing Challenge.
Marketing Partners.
What’s the Message?
Action Steps: Before the Launch.
Action Steps: Marketing After the Launch.
Conclusion.
10 Metrics for Measuring Success.
Measuring Intangibles.
Six Keys to Making Measurement Work.
Kirkpatrick’s Four Levels.
Efficiency and Effectiveness.
Action Steps.
Conclusion.
11 Final Thoughts.
Resources.
About the Authors.
How to Use the CD-ROM.
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