 Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co.
ISBN: 978-0-7879-7365-0
Hardcover
352 pages
August 2004, Jossey-Bass
US $24.95
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"What makes this book [Raising the Bar] worth reading is that he's [Gary Erickson] as honest about his mistakes as his successes." (Newsweek, October 4, 2004)
