Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc.
August 2004, Jossey-Bass
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--Mikhail S. Gorbachev, chairman, Green Cross International
“Gary Erickson believes that doing good and doing business should go hand in hand. Raising the Bar tells the inspiring story of a scrappy company’s battle to stay privately owned and to better its people, the community, and the planet in the process.”
--Ben Cohen, cofounder, Ben & Jerry's Ice Cream, and president, TrueMajority.org
“This is a beautiful book about courage, commitment, integrity, and vision. It is also a story that reminds us that one person does make a difference by leading the way through the inspiration of the heart.”
--Julia Butterfly Hill, author, The Legacy of Luna
“Gary Erickson’s story is sheer inspiration. Reading it makes you want to ride a bike up a high mountain, dust off your musical instrument and join a jazz band, or launch an outrageous company. This is a life manual masquerading as a business book.”
--David Batstone, author, Saving the Corporate Soul
“In Raising the Bar, Gary Erickson’s incredible journey raises our expectations of corporate America and most importantly our hope for a better world.”
--Jeanne Rizzo, R.N., executive director, The Breast Cancer Fund
“My son Gary’s awesome true Clif Bar story, as told in this book, brings tears to my eyes, sends chills up my spine, and gives joy to my heart.”
“I can relate to a guy who’s faced a few challenges on a bike. Reading about Gary’s adventures in the mountains, on his bike, and with Clif Bar inspires me. Gary understands the meaning of adventure in life and business.”
--Tyler Hamilton, professional cyclist
“Whether I’ve been climbing or just visiting with Gary, he motivates me to consider what’s possible. He has a powerful dreaming mind and a kind of vision to make our world a better place. It’s awesome to see Gary and the people at Clif Bar turn their business into a way of life.”
--Ron Kauk, climber
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Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar Inc. (US $24.95)
Total List Price: US $41.90
Discounted Price: US $31.42 (Save: US $10.48)