 Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co.
ISBN: 978-0-7879-7365-0
Hardcover
352 pages
August 2004, Jossey-Bass
US $24.95
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1. Send Them Home
(Or, Why Walk Away From $60 Million?)
(Or, Why Walk Away From $60 Million?)
2. The Epiphany Ride
(The Early Years of Clif Bar).
3. A Drifting Boat
(Getting Clif Back on Course).
4. White Road/Red Road
(A Philosophy For Life and Business).
5. Tales From the Road
(Nine Lessons and a Love Story).
6. Solo Climbing
(Maintaining Control For the Long Haul).
7. Sustaining Our Living Company
(Five Aspirations Business Model).
8. Moments of Magic
(The Jazz of Business).
Appendix.
Resources.
Acknowledgments.
Index.
About the Authors.
