Preface.

The Authors.

PART ONE: DEVELOPING AND ADMINISTERING QUESTIONNAIRES.

1. An Overview of the Sample Survey Process.

2. Designing Effective Questionnaires: Basic Guidelines.

3. Developing Survey Questions.

4. Utilizing Focus Groups in the Survey Research Process.

PART TWO: ENSURING SCIENTIFIC ACCURACY.

5. Descriptive Statistics: Measures of Central Tendency and Dispersion.

6. The Theoretical Basis of Sampling.

7. Confidence Intervals and Basic Hypothesis Testing.

8. Determining the Sample Size.

9. Selecting a Representative Sample.

PART THREE: PRESENTING AND ANALYZING SURVEY RESULTS.

10. Analyzing Cross-Tabulated Data.

11. Testing the Difference Between Means.

12. Regression and Correlation.

13. Preparing an Effective Final Report.

Resource A: Table of Areas of a Standard Normal Distribution.

Resource B: Glossary.

Resource C: Answers to Selected Exercises.

Bibliography.

Index.