Part One: The Role of Story in Organizations.

1. Telling the Right Story: Choosing the Right Story for the Leadership Challenge at Hand.

2. Telling the Story Right: Four Key Elements of Storytelling Performance.

Part Two: Eight Narrative Patterns.

3. Motivate Others to Action: Using Narrative to Ignite Action and Implement New Ideas.

4. Build Trust in You: Using Narrative to Communicate Who You Are.

5. Build Trust in Your Company: Using Narrative to Build Your Brand.

6. Transmit Your Values: Using Narrative to Instill Organizational Values.

7. Get Others Working Together: Using Narrative to Get Things Done Collaboratively.

8. Share Knowledge: Using Narrative to Transmit Knowledge and Understanding.

9. Tame the Grapevine: Using Narrative to Neutralize Gossip and Rumor.

10. Create and Share Your Vision: Using Narrative to Lead People into the Future.

Part Three: Putting It All Together.

11. Solve the Paradox of Innovation: Using Narrative to Transform Your Organization.

12. A Different Kind of Leader: Using Narrative to Become an Interactive Leader.

Notes.

Bibliography.

Acknowledgments.

About the Author.

Write to the Author.

Index.