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Research Methods in Health Promotion

ISBN: 978-0-7879-7679-8
472 pages
January 2006, ©2006, Jossey-Bass
Research Methods in Health Promotion (0787976792) cover image


Research Methods in Health Promotion provides students (advanced undergraduate and graduate students) and practitioners with basic knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. Taking the perspective that research involves a predetermined series of well-defined steps, the book presents these steps in a sequential format.
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Table of Contents

Figures, Tables, and Boxes.



The Editors.

The Contributors.


1. Key Steps in the Research Process (Richard A. Crosby, Ralph J. DiClemente, and Laura F. Salazar).

2. Philosophy of Science and Theory Construction (Laura F. Salazar, Ralph J. DiClemente, and Richard A. Crosby).

3. Ethical Issues in Health Promotion Research (John F. Santelli).


4. Choosing a Research Design (Laura F. Salazar, Richard A. Crosby, and Ralph J. DiClemente).

5. Conducting Observational Research (Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente).

6. Designing Randomized Controlled Trials in Health Promotion Research (Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby).

7. Qualitative Research Strategies and Methods for Health Promotion (Laura F. Salazar, Richard A. Crosby, and Ralph J. DiClemente).

8. Program Evaluation (Nancy Thompson, Michelle C. Kegler, and David R. Holtgrave).


9. Measurement in Health Promotion (Richard R. Clayton and Richard A. Crosby).

10. Improving Validity of Self-Reports for Sensitive Behaviors (Rick S. Zimmerman, Katherine A. Atwood, and Pamela K. Cupp).

11. Principles of Sampling (Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente).

12. Analytic Techniques for Observational Research (Richard A. Crosby, Ralph J. DiClemente, and Laura F. Salazar).

13. Basic Principles of Statistical Analysis for Randomized Controlled Trials (Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby).


14. Introduction to Scientific Writing (Richard A. Crosby, Ralph J. DiClemente, and Laura F. Salazar).

15. Crafting a Successful Research Proposal (Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby).

Name Index.

Subject Index.

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Author Information

Richard A. Crosby is an associate professor in the Department of Health Behavior in the College of Public Health at the University of Kentucky. Crosby received his B.A. degree (1981) in school health education from the University of Kentucky and his M.A. degree (1984) in health education from Central Michigan University. His Ph.D. degree (1998) is in health behavior and is from Indiana University.
Crosby was formerly an assistant professor at the Rollins School of Public Health, and previous to that appointment he was a Fellow of the Association of Teachers of Preventive Medicine. He currently teaches graduate courses in public health and research methods. Crosby’s research interests include development and application of behavioral theory to health promotion, particularly in adolescent and young adult populations. He is primarily involved in health promotion practice and research that contributes to reducing the incidence of sexually transmitted diseases, especially infection with the human immunodeficiency virus. Also affiliated with the Rural Center for AIDS and STD Prevention, Crosby has published numerous journal articles that report empirical findings relevant to the sexual risk behaviors of adolescents and adults.

Ralph J. DiClemente is Charles Howard Candler Professor of Public Health and associate director, Emory Center for AIDS Research. He holds concurrent appointments as professor in the School of Medicine, the Department of Pediatrics, in the Division of Infectious Diseases, Epidemiology, and Immunology; the Department of Medicine, in the Division of Infectious Diseases; and the Department of Psychiatry. He was recently chair, the Department of Behavioral Sciences and Health Education at the Rollins School of Public Health, Emory University. DiClemente was trained as a health psychologist at the University of California, San Francisco, where he received his Ph.D. degree (1984) after completing an S.M. degree (1978) in behavioral sciences at the Harvard School of Public Health and his B.A. degree (1973) at the City University of New York.
DiClemente’s research interests include developing decision-making models of adolescents’ risk and protective behaviors. He has a particular interest in the development and evaluation of theory-driven HIV/STD-prevention programs for adolescents and young adult women. He has published numerous books and journal articles in the fields of adolescent health and HIV/STD prevention. He currently teaches a course on adolescent health and serves on numerous editorial boards and national prevention organizations.

Laura F. Salazar is currently an assistant research professor in behavioral sciences and health education at the Rollins School of Public Health at Emory University. Salazar completed her B.S. degree (1982) in business management from the State University of New York at Buffalo. After a brief career in business, and raising a family, she pursued an M.A. degree (1996) and a Ph.D. degree (2001) in community psychology at Georgia State University in Atlanta, Georgia.
Salazar’s research interests focus on examining the societal, community, and institutional influences of certain health risk behaviors, such as sexual risk behavior and violence against women. She also holds a keen interest in examining the intersection of these two health risks and how they should be addressed simultaneously through the development of innovative programs. She currently teaches graduate courses in theory and applied research methods. She has published many scientific articles in peer-reviewed journals related to these health issues, and is also the author of numerous book chapters.

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The Wiley Advantage

Author reputation: Crosby and DiClemente are highly respected and recognized researchers in sexual and reproductive health. DiClemente is also a major researcher in the area of violence and accident prevention. Their previous Jossey-Bass book, Emerging Theories in Health Promotion Practice and Research, has been acclaimed in such journals as Health Promotion Practice and in Health Behavior and Health Education.
  • Need: A course in Research Methods is a core of MPH programs in health promotion (e.g., masters of science in health promotion, masters of health science, maters in health education). There are also several hundred health promotion programs within graduate schools of education. Upper-level undergraduate courses (in bachelors programs that related to health science, health education, health promotion, or allied health) also typically require a course in research methods.
  • Foundations: This book includes chapters on the structure, philosophy and theory, and ethical issues generally relating to research in health and medicine.
  • Research Design: Chapters cover the complete research process, from observation through to evaluation, and including specifics relating to both qualitative and quantitative research.
  • Hard skills: A separate set of chapters covers measurement, sampling, and analysis in depth.
  • Practicality: Areas not usually included in research texts, such as writing a grant proposal to getting research published, are wrapped up in the final section of the book.
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"…a useful textbook for introductory courses addressed to university students and to professionals working in the field of health promotion…" (PsycCritiques, 09/06/2007)
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