 Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
ISBN: 978-0-7879-7844-0
Hardcover
320 pages
November 2006, Jossey-Bass
US $27.95
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. Other Available Formats: Adobe E-Book
|
Instructors may request an evaluation copy for this title.
|
Introduction.
The Author.
Prologue.
1. The State of Performing Arts Attendance and the State of Marketing.
2. Exploring Characteristics of Current and Potential Performing Arts Audiences.
3. Understanding the Consumer Mind-Set.
4. Planning Strategy and Applying the Strategic Marketing Process.
5. Using Strategic Marketing to Define, Deliver, and Communicate Value.
6. Delivering Value Through Pricing Strategies.
7. Conducting and Using Marketing Research.
8. Leveraging the Internet and E-Mail Marketing.
9. Identifying and Capitalizing on Brand Identity.
10. Building Loyalty: Subscriptions and Beyond.
11. Valuing the Single Ticket Buyer.
12. Focusing on the Customer Experience and Delivering Great Customer Service.
Epilogue.
Notes.
Index.
Buy Both and Save 20%!
 |
+ |  |
Buy Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences
(List Price: US $27.95)
with Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes (List Price = US $24.95) Cannot be combined with any other offers. Learn more. |
