Introduction ix

Part One: The Sustainability Imperative

1. Selling Hershey: A Business Fable for Our Times 3

2. The Sustainability Sweet Spot: How to Achieve Long-Term Business Success 21

3. The Age of Accountability 41

4. Business Responds 65

5. Embracing Accountability 77

6. The Backlash Against Sustainability 93

7. Renewing the Penobscot: "A More Productive Use of Capital" 105

Part Two: How Sustainability Can Work for You

8. Where Do You Stand Today? Your Self-Assessment 129

9. Shaping Your Sustainability Strategy 145

10. Launching Your Sustainability Program 163

11. Managing Stakeholder Engagement 177

12. Dealing with Special Stakeholder Challenges 191

13. Measuring and Reporting Your Progress 209

14. Creating a Culture of Sustainability 227

Epilogue: The Future of Sustainability 235

Appendix A: Glossary and Key Action Steps 253

Appendix B: For Further Reading 265

Notes 267

Acknowledgments 283

The Authors 289

Index 291