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School Board Talk!: The Art of Effective Communication

ISBN: 978-0-7879-7912-6
144 pages
April 2005, Jossey-Bass
School Board Talk!: The Art of Effective Communication (0787979120) cover image
School Board Talk! provides simple and practical advice to help local board members develop and improve communication skills, survive in political office, and make a difference in education. The authors, Cheli Cerra and Ruth Jacoby, have identified over 50 situations and provided tips, strategies, and advice for handling each of them. Are you concerned about:
  • Casting the lone “no” vote and surviving?
  • Keeping your family in your fan club?
  • Building a school board team?
  • Handling constituent calls?
  • Conquering the memo mountain?

If you answered yes, then School Board Talk! is the book you need. The book provides both aspiring and veteran school board members practical answers to a host of complex school district situations.

 

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How to Use This Book.

Prelude: The Genesis of School Boards Introduction.

Chapter One: Board Panache.

Chapter Two: Peer Points: Building Board Relationships.

Chapter Three: Heart Healthy Relationships: Keeping Families and Friends Close.

Chapter Four: The Parent Connection.

Chapter Five: Staff Stuff: Working With Principals, Administrators, and Teachers.

Chapter Six: Money Matters: Dealing With Budget Decisions.

Chapter Seven: Constituents’ Capers: Handling Those Special Cases.

Chapter Eight: Community Challenges: Keeping Your Hometown on Your Side.

Epilogue.

Share Your Snapshots.

Appendix A: Toolkit for Success.

Appendix B: Acronyms: Interpreting School Lingo.

Appendix C: Bringing the Art of Communication to You.

About the Authors.

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CHELI CERRA, M.Ed., is a school principal, former teacher, and mother of two. Under her leadership, her schools received an A+ rating from the Florida Department of Education. Cerra has been featured on over thirty radio shows around the country as well as in Women's Day magazine.

RUTH JACOBY, Ed.D., is the founding principal of the Somerset Academy charter schools for grades preK–11, which also received an A+ rating. She has more than thirty years' experience as an administrator and educator in traditional public, private, and charter schools. Both Jacoby and Cerra are public speakers and have spoken at state and national conferences.

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1. Provides simple and practical advice to help board members develop and improve communication skills, survive in political office, and make a difference in education.

2. Gives 50 clear suggestions, tips, strategies, and advice for troubleshooting early and long-term challenges while in office.

3. Addresses topics such as: casting the lone “no” vote and surviving, keeping your family in your fan club, building a school board team, handling constituent calls, and conquering the email and memo mountain.

4. For both the aspiring and the veteran school board members, this books offers practical answers to a host of complex school district situations.

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"Before taking office and periodically thereafter, all board members should read and re-read this book! This will make you a better member while demonstrating to everyone you understand the role of the board and that of the superintendent and staff. It will also assist you in succeeding in one of the most critical and complex--but satisfying--elected public offices."
--G. Holmes Braddock, former president of the Council of Great City Schools and 38 year veteran School Board Member
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School Board Talk!: The Art of Effective Communication (US $19.95)

-and- Making Learning Whole: How Seven Principles of Teaching Can Transform Education (US $19.95)

Total List Price: US $39.90
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