The Source of Success: Five Enduring Principles at the Heart of Real Leadership
August 2005, Jossey-Bass
- Creative capacity and the brand integrity that grows from it are an organization’s most important assets.
- Enlightened leaders inspire creativity through understanding, cooperation, and respect.
- Competence and execution are as important as ever, but they must be aimed at building intimacy with the customer.
- Alignment is the critical concept for the twenty-first-century organization.
- Great companies don’t happen without leaders who have transformed themselves.
1. The End of the World as We Know It.
2. Creativity: Tomorrow’s Factory Today.
3. Enlightened Leadership: No More Mr. Tough Guy.
4. Competency: The Essential Tools.
5. Alignment: The Magic Word.
6. Values: Dare to Be Good.
Postscript: A Better Chance.
David Dorsey is the author of The Force, which was selected as one of the ten best business books of the year by BusinessWeek. He is a freelance writer who has contributed to magazines such as Fast Company, Esquire, and Inc., among others.
- Provides a leadership model from the former CEO of advertising giant Young & Rubicam.
Provides stories from Georgescu's colleagues and clients at Apple, Disney, Sears, Dell, Colgate, Medtronic, KFC, Proctor & Gamble, Ford, IBM, United Airlines, Levi Strauss, Verizon, American Express, Johnson & Johnson, and others.
Outlines five guiding principles for leadership
--Bob Wright, vice chairman, GE, and chairman and CEO, NBC Universal
"Peter Georgescu gives us all a lot to talk about in The
Source of Success. He tells us what’s essential for
business success and then shows us how to attain it. The core of
this values-based business book is the belief that to be a business
success you must be a good person. In a time of corporate scandal,
his message has never been more right. A great read."
--Bill Bradley, U.S. Senator
"One of the most enduring principles for success is integrity,
in both our professional and personal lives. The Source of
Success should be considered a leadership compass for new, as
well as established, executives to achieve greatness in
today’s business world."
--Leonard A. Lauder, chairman, Estée Lauder
"Peter Georgescu eloquently articulates a vision of decency,
fairness, and humanity in corporate life. A utopian dream? Not at
all. What Georgescu is really describing is the optimum recipe for
success in the twenty-first century."
"Peter Georgescu’s career has allowed him to work with
some of the great companies and great leaders in the world. From
this perspective he offers observations and very provocative advice
on what it takes to win in today’s world of ‘excess
supply.’ This is a book that really makes you think. The
views are fresh; and Peter is a wonderful storyteller."
--Shelly Lazarus, chairman and CEO, Ogilvy & Mather Worldwide
"With America still reeling from the orgy of corporate
dishonesty and malfeasance symbolized by ENRON, there is already a
backlash against more regulation of business. In this climate of
cynicism and mistrust, this timely book comes as a breath of fresh
air and courage. Corporate leaders may smile at being told they
need to be honest and decent to succeed today, but this book should
wipe the cynical smiles away. Peter Georgescu, former CEO of Young
& Rubicam, warns that global forces have created a brutal new
business environment in which productivity outstrips demand, the
consumer has won, and every company’s survival is always at
stake. Georgescu should know: on Madison Avenue he was a master
shaper of demand. Now, he argues, to win and keep loyal customers,
business will have to adopt revolutionary values: honesty, trust,
respect for others, integrity, and accountability. Imagine! Those
are the very values business has claimed to be observing all
--Robin MacNeil, newscaster, journalist, and author
"What I find so thoroughly refreshing about The Source of
Success is that it presents a real-world practitioners’
approach to challenges which all of us, not just the five hundred
men and women who run Fortune 500 firms, face on a day-to-day
--Bernard B. Beal, chairman and CEO M R Beal & Company; chariman, A Better Chance
"Peter Georgescu’s long career exemplifies integrity and
creativity. This profound book demonstrates why those qualities are
crucial to success in business today."
--Lodewijk de Vink, former chairman, CEO, Warner Lambert
"Peter Georgescu describes the tsunami-like forces sweeping over
all companies and industries today, and he provides the keys for
survival, success, and prosperity in the new competitive landscape.
He walks the walk."
--Robert Haas, chairman of the board, Levi Strauss & Co.
"Peter Georgescu writes a winning book, offering great insight
and practical guidance to achieving evolutionary leadership through
compassion, integrity and strength of character. No combination is
more formidable than strategy and character and the habits of
action one develops in meeting great challenges. An invaluable
--Steve Heyer, president and CEO, Starwood
"The concept of universal surplus is one every business leader
should take to heart. There are few, if any, real sustainable
competitive advantages in the business world. As a result, every
enterprise has to organize itself to win through intense and
sustained change activity at all levels and in all segments of its
activities. The five principles are those that can inspire and
empower this kind of sustained change in a complex organization.
People will follow, and multiply the actions of top management in
ways we cannot even imagine. Peter brings all this to life in
--Michael H. Jordan, chairman of the board and CEO, EDS
"When Peter Georgescu speaks of the principles essential to
success, he means principles, not motivational tools or management
gimmicks. The Source of Success is fundamentally about
developing the character and the wisdom you need to prevail in a
highly competitive world. This is an essential book for
today’s business leaders—and tomorrow’s."
--Mike Miles, former chairman, CEO, KFC, Kraft, Philip Morris
"This is a book written by one of America's most innovative and
talented business leaders. His notion of a new competitive
environment—one where supply greatly exceeds
demand—explains why so many once dominant market leaders have
faltered. They failed to learn how to compete effectively against
faster-moving, more innovative new competitors. But it is
Georgescu’s firsthand case examples of so many specific
leaders’ successes and failures where so much learning and
wisdom unfold. His experience-based assessment of what it takes to
win in today’s much more competitive environment alone makes
The Source of Success worth studying, not just
--Andrall E. Pearson, former chairman, Yum! Brands
"Peter Georgescu’s riveting account of his boyhood is, in
itself, well worth the price of this book. But his keen insights
into the power of creativity and the nature of true leadership are
laced with compelling, real-life examples, which make The Source
of Success a winner, like the author himself."
--Keith Reinhard, chairman, DDB Worldwide