 The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership
ISBN: 978-0-7879-8080-1
Hardcover
576 pages
April 2006, Jossey-Bass
US $95.00
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Preface.
About the Authors.
PART ONE: BUSINESS COMMUNICATION IN THE EVOLVING CORPORATION.
1 Characteristics of Excellent Communication (James E. Grunig, Larissa A. Grunig).
2 The Corporate Communicator: A Senior-Level Strategist (Nick Durutta).
3 Organizational Culture (Paul M. Sanchez).
4 The Communication of Trust (Pamela Shockley-Zalabak, Kathleen Ellis).
5 Communication Ethics: Sorting Out What Is Right and Wrong (Mark P. McElreath).
PART TWO: MANAGING COMMUNICATION.
6 Strategic Approaches to Managing the Communications Function (Diane M. Gayeski).
7 Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs (Lester R. Potter).
8 Aligning Internal Employee Communication with Business Strategy (Ayelet Baron).
9 Issues Management: Linking Business and Communication Planning (George McGrath).
10 Change Communication: Twelve Questions to Ask Before Communicating Change (Carol Kinsey Goman).
11 Current Realities in Crisis Communication (Elpi O. Cuna Jr.).
12 Corporate Social Responsibility (Adine Mees).
13 Communicating for a Merger or an Acquisition (Patricia T. Whalen).
14 Managing and Communicating Cultural Diversity (Jenifer Armand-Delille).
15 Communication Counsel in Corporate Communication: The Care and Feeding of Leadership (Mark Schumann).
PART THREE: INTERNAL COMMUNICATION.
16 Internal Communication (Brad Whitworth).
17 Manager-Employee Communication (Hilary Scarlett).
18 Throwing Rocks at the Corporate Rhinoceros: The Challenges of Employee Engagement (Roger D’Aprix).
19 Communicating Major Change Within the Organization (Rodney Gray, Gerard Castles).
20 Internal Communication Media (Tamara L. Gillis).
21 Internal Branding: Employer Branding (R. Alan Crozier).
PART FOUR: PUBLIC RELATIONS.
22 Public Relations Research and Planning (Don W. Stacks).
23 The CEO-Leader as Relationship Builder: Convinced But Unengaged (J. David Pincus, Stephen C. Wood).
24 Successful Media Relations (Brenda Siler).
25 Investor Relations and Financial Communication (Karen Vahouny).
26 Government Relations (Bill Carney).
27 Taking a Leadership Position in the Community: It Is About More Than Writing a Check (Mary Ann McCauley).
28 Public Relations and Ethical Conduct (Meryl David, Todd T. Hattori).
29 Measuring Public Relations Programming (Mark Weiner).
PART FIVE: MARKETING COMMUNICATION.
30 Marketing Communication Today (Lorenzo Sierra).
31 Branding and Brand Management: Integration and Innovation (Paul Mlodzik).
32 Building and Sustaining a Dynamic Corporate Reputation (Alison Rankin Frost).
33 Communication for Customer Satisfaction and Loyalty (Jeff Schmidt).
34 Measuring Marketing Communication (Merry Elrick).
PART SIX: THE FUTURE OF BUSINESS COMMUNICATION.
35 The Future of Measurement in Corporate Communication (Vicci Rodgers).
36 Navigating the Infinite Nature of Knowledge (Kellie Garrett).
37 New Values for a New Workplace (Christopher Nevill)
38 The Future of Integrated Communication (Jane Sparrow).
39 International Communication (Sylvie Testard-Ramírez).
40 The Impact of Technology on Corporate Communication (Shel Holtz).
41 The Future of Business Communication (Katherine Woodall).
Index.
