 Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business
ISBN: 978-0-7879-8189-1
Hardcover
272 pages
April 2006, Jossey-Bass
US $29.95
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Introduction.
PART ONE: GET SMART!
1 Essential #1: Discover.
2 Essential #2: Commit.
PART TWO: GET READY!
3 Essential #3: Diagnose.
4 Essential #4: Prepare.
PART THREE: GET IT DONE!
5 Essential #5: Create.
6 Essential #6: Apply.
7 Essential #7: Market.
8 Essential #8: Nurture.
PART FOUR: WHAT IT MEANS FOR YOU.
9 You and Employer Brand.
Notes.
Acknowledgments.
The Authors.
Index.
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