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Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business

ISBN: 978-0-7879-8189-1
Hardcover
272 pages
April 2006, Jossey-Bass
US $29.95 Add to Cart

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Brand From the Inside: Eight Essentials to Emotionally Connect Your Employees to Your Business (0787981893) cover image
Other Available Formats: E-book

Introduction.

PART ONE: GET SMART!

1 Essential #1: Discover.

2 Essential #2: Commit.

PART TWO: GET READY!

3 Essential #3: Diagnose.

4 Essential #4: Prepare.

PART THREE: GET IT DONE!

5 Essential #5: Create.

6 Essential #6: Apply.

7 Essential #7: Market.

8 Essential #8: Nurture.

PART FOUR: WHAT IT MEANS FOR YOU.

9 You and Employer Brand.

Notes.

Acknowledgments.

The Authors.

Index.