  Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
ISBN: 978-0-7879-8309-3
Hardcover
208 pages
February 2006, Jossey-Bass
US $29.95
 Add to Cart
This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 5-6 days delivery time. The book is not returnable.
Other Available Formats: E-Book
|
Preface.
1. Strong Brand, Strong Reputation.
2. Measuring Brand and Reputation.
3. The BalancedBrand System.
Part One: Assessment of Organization and Stakeholder Values.
4. Brand Assessment.
5. Stakeholder Assessment.
6. Stakeholder Return on Investment.
Part Two: Alignment of Organization and Stakeholder Values.
7. Balanced Culture.
8. Balanced Conversation.
9. Creating and Maintaining Balance.
Notes.
Glossary.
Acknowledgments.
About the Authors.
Index.
Share This
