The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships
April 2006, Jossey-Bass
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Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and–more importantly–what makes them give.