 Never Bet the Farm: How Entrepreneurs Take Risks, Make Decisions—and How You Can, Too
ISBN: 978-0-7879-8366-6
Paperback
224 pages
March 2006, Jossey-Bass
US $19.95
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Introduction by Stephen Spinelli.
PART ONE: DEVELOPING THE CORRECT FRAME OF MIND.
Principle #1. Entrepreneurship Is a Career.
Principle #2. Successful Entrepreneurs Are Just like You.
Principle #3. There Are No Secrets to Success.
Principle #4. Luck Is Part of the Equation.
Principle #5. Never Reach for a Gallon When You Only Need a Quart.
Principle #6. It Shouldn’t Only Be About Money.
Principle #7. Embrace Fear, Never Reach for a Gallon When You Only Need a Quart.
PART TWO: MAKING THE RIGHT DECISIONS.
Principle #8. Never Bet the Farm.
Principle #9. Don't Spend a Dollar When a Dime Will Do.
Principle #10. Always Tap a Bridge Before Crossing.
Principle #11. Only Fools Fly Without a Net.
Principle #12. Connect but Protect, Don’t Spend a Dollar When a Dime Will Do.
Principle #13 Buddy Up Principle.
Principle #14 Learn to Play the Gray Principle.
Principle #15 Plan a Timely Exit.
Final Words.
An Entrepreneur’s Guidebook.
University Centers.
Selected Web Sites.
Selected Books.
References.
Index.
