  Momentum: Igniting Social Change in the Connected Age
ISBN: 978-0-7879-8444-1
Hardcover
240 pages
September 2006, Jossey-Bass
US $27.95
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Hot Topic, original approach: Many people have written about the changes wrought by technology. This is the first book to take technological changes in context with cultural changes to describe a new imperative for leadership.
Connected, market savvy author: In addition to traditional strategies, Fine is an expert in the latest viral marketing and techno-marketing techniques including podcasting, blogcasting, streaming video.
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