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Cover image for product 078798552X
Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
ISBN: 978-0-7879-8552-3
Adobe E-Book
224 pages
July 2006, Jossey-Bass
US $24.95 Purchase This E-Book

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Other Available Formats: Hardcover
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Katya Andresen is vice president of marketing at Network for Good, the Internet's leading charitable giving site. She developed the Robin Hood rules in working with dozens of local, national, and international causes in the United States, Eastern Europe, and Africa. Andresen traces her passion for helping good causes to the enormous need she witnessed overseas in her previous work as a foreign correspondent.