Leading for Growth: How Umpqua Bank Got Cool and Created a Culture of Greatness

PART ONE: PREREQUISITES FOR RELENTLESS GROWTH.

1. What Business Are You Really In?

2. Never-Ending Discipline.

3. Have Positive Passion.

4. Snap the Rubber Band Syndrome.

5. What’s Going On Behind Your Back?

PART TWO: ROLES OF A LEADER.

6. Support Your People—and Hold ’Em Accountable.

7. Give Them the Power.

8. Rise Above the Battlefield.

9. Explain Your Movie.

10. Be Real.

PART THREE: MASTER THE BASICS.

11. Sweat the Small Stuff.

12. Who Do You Want on Your Bus?

13. Keep Your Board Strong—and Informed.

14. Intangibles Matter Most.

PART FOUR: MARKETING, MARKETING, MARKETING.

15. Find the Revolution Before It Finds You.

16. Your Brand Is You.

17. Serve the Customer.

18. Put Design into Everything You Do.

PART FIVE: LEADING YOUR CULTURE.

19. Be There.

20. Keep Your Balance.

21. Remember Who You Are.

22. Mergers and Acquisitions Done Right.

Conclusion: Making Relentless Progress.

Acknowledgments.

The Authors.

Index.