  The Telephone Interviewer's Handbook: How to Conduct Standardized Conversations
ISBN: 978-0-7879-8638-4
Paperback
336 pages
April 2007, Jossey-Bass
US $35.00
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This price is valid for United States. Change location to view local pricing and availability. This is a Print-on-Demand title. It will be printed specifically to fill your order. Please allow an additional 2-3 days delivery time. The book is not returnable.
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This step-by-step approach to training telephone interviewers covers best practices and key methods applicable to all social research efforts.
It describes interviewers’ responsibilities, their key role in the survey process, and how to motivate them.
Topics include respondent selection procedures, addressing respondents’ concerns, how to read survey questions, feedback, how to recognize and avoid bias, and how to handle refusals.
The book reviews types of surveys, the interviewer’s role, research on survey research, ethics, laws that protect telephone interviewing, and respondents’ rights.
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