Confessions of a Serial Entrepreneur: Why I Can't Stop Starting Over
February 2007, Jossey-Bass
Stuart Skorman offers his hard-won lessons in business for any entrepreneur or small businessperson who wants to create a company that has a heart and soul. He reveals what he learned about marketing while working a stint as a rock band manager and bares his soul about his failure during the dot-com bubble. He describes in vivid terms the roller coaster ride of the entrepreneur in good times and bad and explains how to survive in today’s uncertain business environment.
1 My Jewish Merchant Family.
My home town was never home. Thank heaven for Life magazine.
2 Sex, Drugs, and the Business of Rock-and-Roll.
Some went to business school; I managed a rock band. (Guess who had more fun?)
3 Bankruptcy at Home.
How I tried and failed to save my father’s business.
4 Helping to Invent Whole Foods.
Battles with my mentor made me wiser, confident, and determined never to work for anybody again.
5 Bike-Touring Adventures.
By the end of my cross-country journey, I’d decided to become an entrepreneur.
6 Building a Video Empire.
My perfect start-up: a hole-in-the-wall video store.
7 Millionaire Without a Mission.
I struck a deal with Blockbuster, headed for Silicon Valley, and left small-town retail behind forever.
8 My Professional Poker Career.
After two years of high-stakes poker, I was ready for anything.
9 Easy Dot Come: The Making of an Internet Pioneer.
How I founded and sold a company for $100 million in less than three years.
10 Easy Dot Go: Getting Carried Away with the Internet.
Good intentions but a lousy business plan is a great way to lose millions.
11 Adventures in the Wild.
The sharks of the South Pacific are as dangerous as the ones in Silicon Valley.
12 Taming a Wild Elephant.
I thought I was ready for the biggest project of my life; now I’m not so sure.
13 What It Takes (and Doesn’t Take) to Be an Entrepreneur.
Know yourself, keep learning, and hang on for the ride!
About the Authors.
Catherine Guthrie is an award-winning journalist whose work has appeared in dozens of national magazines.
—Paul Orfalea, founder, Kinko's, and author of Copy This!
"Stuart Skorman leads the reader on a riveting journey as he
chronicles his entrepreneurial career. This book provides valuable
insights into the joys and challenges of starting and growing a new
business. Confessions of a Serial Entrepreneur is the
exciting tale of Skorman's passion to enrich his customers' lives
and a vital resource for aspiring entrepreneurs and business
—Carl Schramm, president and CEO, Ewing Marion Kauffman Foundation
"Confessions of a Serial Entrepreneur is an entertaining,
non-stop read. The fast-paced story never wavers from business
smarts even during Skorman's zaniest adventures. This book is a
must-read for anyone looking to bridge creativity and the
boardroom; I also strongly recommend it for socially conscious
—Gary Erickson, founder and owner, Clif Bar & Co., and author of Raising the Bar
"As an entrepreneur, Stuart is an investor's dream because he is
the quintessential 'what you see is what you get' guy.
Confessions reflects that honest, straightforward style. It
realistically portrays the challenges of starting a business, and
it is a delight to read."
—Peter Mills, cofounder, CMGi/@Ventures, and the lead venture capitalist for Reel.com
"The minute I walked into Elephant Pharmacy I knew it was
something special. After meeting Stuart and reading his book I know
why. Stuart's guide to socially responsible entrepreneurship is
full of heart."
—Woody Tasch, chairman and CEO, Investors' Circle
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