* Presents a step-by-step approach to instrument design for social sciences research, from theory to design and construction of instruments (i.e. surveys, polls, customer satisfaction forms, ratings, checklists)

* Provides a thorough review of the research process from start to finish

* Addresses the rapidly evolving area of online and email surveys and the use of incentives and other methods to increase response rate

* Offers the most current methods on scale construction and assessment of the construct validity of an instrument

* Features chapter exercises and case examples that illustrate the essential criteria for each of the steps