Peak: How Great Companies Get Their Mojo from Maslow
September 2007, Jossey-Bass
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Chip Conley is the founder and CEO of Joie de Vivre Hospitality, California's largest boutique hotel company, consisting of over 40 award-winning hotels, restaurants, and spas. He is the author of The Rebel Rules and Marketing That Matters. Contact him at www.chipconley.com andwww.peak-book.com