 Peak: How Great Companies Get Their Mojo from Maslow
ISBN: 978-0-7879-8861-6
Hardcover
288 pages
September 2007, Jossey-Bass
US $27.95
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The Author.
To Abraham H. Maslow, whose lifetime of learning offered a precious gift to the world..
And to my Joie de Vivre crew, who "seek the peak" with me every day..
Contents.
SECTION I: MASLOW & ME.
Chapter 1: Toward A Psychology of Business.
Chapter 2: Karmic Capitalism.
Chapter 3: The Relationship Truths.
SECTION II: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID.
Chapter 4: Creating Base Motivation.
Chapter 5: Creating Loyalty.
Chapter 6: Creating Inspiration.
SECTION III: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID.
Chapter 7: Creating Satisfaction.
Chapter 8: Creating Commitment.
Chapter 9: Creating Evangelists.
SECTION IV: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID.
Chapter 10: Creating Trust.
Chapter 11: Creating Confidence.
Chapter 12: Creating Pride of Ownership.
SECTION V: PUTTING THE TRUTHS INTO ACTION.
Chapter 13: The Heart of the Matter.
Chapter 14: Creating A Self-Actualized Life.
Acknowledgements.
Author Bio.
References.
Index.
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