The Marketing Accountability Imperative: Driving Superior Returns on Marketing InvestmentsISBN: 978-0-7879-9832-5
Hardcover
464 pages
March 2009, Jossey-Bass
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"In The Marketing Accountability Imperative…consultants Michael Dunn and Chris Halsall explains how to gain better returns on your marketing expenditures." —Globe and Mail, April 10, 2009
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The Marketing Accountability Imperative: Driving Superior Returns on Marketing Investments (US $39.95)
-and- The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Leaders (US $34.95)
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