![]() Marketing the Nonprofit: The Challenge of Fundraising in a Consumer Culture: New Directions for Philanthropic Fundraising, No. 18
ISBN: 978-0-7879-9880-6
Paperback
122 pages
June 1998, Jossey-Bass
US $29.00
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MARGARET M. MAXWELL is vice president for strategic planning and new ventures at The Children's Museum of Indianapolis; she also is a faculty member of The Fundraising School, a program of the Indiana University Center on Philanthropy.

