 Marketing the Nonprofit: The Challenge of Fundraising in a Consumer Culture: New Directions for Philanthropic Fundraising, No. 18
ISBN: 978-0-7879-9880-6
Paperback
122 pages
June 1998, Jossey-Bass
US $29.00
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Understanding and Building the Nonprofit Brand (A. Smith).
Corporate Sponsorships: Building Revenues and Marketing Muscle (P. Martin).
Being Good Does Get You Something (K. Lee).
Sleeping with the Devil? Exploring Ethical Concerns Associated with Cause-Related Marketing (P. Cunningham).
The One-to-One Future of Fundraising (D. Peppers & M. Rogers).
Innovative Direct Marketing Techniques: Performance Effects in Art Organizations (S. Tapp & M. Arnold).
