Accelerating New Food Product Design and Development

Jacqueline H. Beckleyis the founder of The Understanding & Insight Group, Denville, NJ, an innovative business development and strategy firm working with both large and small companies to integrate traditional approaches with new concepts and tools for business growth. M. Michele Foleyis research manager for FritoLay, Inc., Dallas, TX. Elizabeth J. Toppis principal food scientist with Unilever Foods North America, Englewood Cliffs, NJ. J. C. Huang is project leader and senior food scientist in a major food company and had previously managed projects for new product development with new patented technologies. Witoon Prinyawiwatkulis associate professor of food science at Louisiana State University and LSU AgCenter, Baton Rouge, LA.