Managing Media Convergence: Pathways to Journalistic Cooperation
November 2004, Wiley-Blackwell
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This new addition to Blackwell Publishing’s Media and Technology series discusses the role of the journalist/broadcaster and other creative people charged with providing information in newly emerging cross-platform environments of converged media. By investigating creativity – coupled with notions of power, convergence, the changing work environment and traditional management methods – Managing Media Convergence unravels the dilemma of how to retain highly creative people. The necessary skill sets to achieve in a converged media world – of those who would manage and those who would be managed – are clarified and contrasted against traditional organizational approaches. Managerial expediency, efficiency, and effectiveness are considered through discussions of best practices and case studies.
With the bottom-line focus of today’s media management on increasing profits and cash flow, Managing Media Convergence shows how workers and managers can successfully meet the challenges of the new media workplace.
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Managing Media Convergence: Pathways to Journalistic Cooperation (US $52.95)
-and- News and Numbers: A Writer's Guide to Statistics, 3rd Edition (US $36.95)
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