Packaging Research in Food Product Design and Development
September 2009, Wiley-Blackwell
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Chapter 01 A practitioner’s guide to research or – what you should know
Chapter 02 Consumer packaging: Important functionally, but not attitudinally
Chapter 03 Starting at the beginning: Experimenting to discover what shape ‘wins’
Chapter 04 Patterns in packages: Learning from many packages and many attributes
Chapter 05 A gentle introduction to the world of systematics
Chapter 06 Identify what works by letting the competition do the work
Chapter 07 Psychophysics and the issue of price/value
Part II Ideas and inspirations
Chapter 08 Idea factories: Where do packaging (and other) ideas come from?
Chapter 09 Defining the new package: Specifying the package at the concept level
Chapter 10 What should my package say?
Chapter 11 What concepts tell us versus what packages tell us for the same product – Case history – Pretzels
Chapter 12 ‘Closing in on the container’
Chapter 13 Action & reality: Using video for the package experience
Part III Health and hope
Chapter 14 Do labels make a difference?
Chapter 15 Understanding Nutrition Labeling Case study – ice cream
Chapter 16 Healthy pasta: Nutritional labeling & the role of messages
Part IV Emotions and experience
Chapter 17 Emotions and package design - coffee
Chapter 18 Beyond the stimulus to the ‘experience’
Chapter 19 Homo economicus rears its head
Chapter 20 Which should I choose – Packages on the shelf
Part V Temptations of technology
Chapter 21 Response time
Chapter 22 Combining eye tracking with experimental design
Chapter 23 Taking stock
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