Sensory and Consumer Research in Food Product Design and Development, 2nd Edition

Author biographies xi

Acknowledgments xv

1 Emerging corporate knowledge needs: how and where does sensory fit? 1

2 Making use of existing knowledge and increasing its business value—the forgotten productivity tool 17

3 Understanding consumers’ and customers’ needs—the growth engine 41

4 Innovation's friend: integrated market and sensory input for food product design and development 83

5 A process to bring consumer mind-sets into a corporation 115

6 Developing relevant concepts 135

7 High-level product assessments 167

8 So what can sensory do for me (or for my company)? 207

9 What types of tests do sensory researchers do to measure sensory response to the product? and . . . why do they do them? 229

10 What can sensory researchers do to characterize products? and . . . how does one select the best method? 283

11 So what are the practical considerations in actually running a test? what do I need to know? what does the rest of the company need to know? 321

12 Evolving sensory research 365

13 Addressable MindsTM and directed innovation: new vistas for the sensory community 381

Index 409