 Aquaculture Marketing Handbook
ISBN: 978-0-8138-1604-3
Paperback
271 pages
January 2009, Wiley-Blackwell
US $136.95
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Forewrod.
Preface.
CHAPTER 1. Seafood and Aquaculture Markets.
CHAPTER 2. Demand and Supply of Seafood and Aquaculture Products.
CHAPTER 3. Aquaculture Marketing Concepts.
CHAPTER 4. Aquaculture Growers and their Marketing Choices.
CHAPTER 5. Seafood and Aquaculture Product Processing.
CHAPTER 6. Participation and Leadership In Marketing.
CHAPTER 7. Marketing by Farmer Groups.
CHAPTER 8. Wholesaler Marketing.
CHAPTER 9. Market Trends.
CHAPTER 10. The International Market for Seafood and Aquaculture Products.
CHAPTER 11. Policies and Regulations Governing Aquaculture Marketing in the United States.
CHAPTER 12. Planning Marketing Strategies (Identifying Target Markets).
CHAPTER 13. Marketing Research Methodologies.
*ANNOTATED BIBLIOGRAPHY OF AQUACULTURE MARKETING INFORMATION SOURCES.
*ANNOTATED WEBLIOGRAPHY OF SOURCES OF DATA AND INFORMATION FOR AQUACULTURE MARKETING.
*GLOSSARY.
*Name Index.
Subject Index
Preface.
CHAPTER 1. Seafood and Aquaculture Markets.
CHAPTER 2. Demand and Supply of Seafood and Aquaculture Products.
CHAPTER 3. Aquaculture Marketing Concepts.
CHAPTER 4. Aquaculture Growers and their Marketing Choices.
CHAPTER 5. Seafood and Aquaculture Product Processing.
CHAPTER 6. Participation and Leadership In Marketing.
CHAPTER 7. Marketing by Farmer Groups.
CHAPTER 8. Wholesaler Marketing.
CHAPTER 9. Market Trends.
CHAPTER 10. The International Market for Seafood and Aquaculture Products.
CHAPTER 11. Policies and Regulations Governing Aquaculture Marketing in the United States.
CHAPTER 12. Planning Marketing Strategies (Identifying Target Markets).
CHAPTER 13. Marketing Research Methodologies.
*ANNOTATED BIBLIOGRAPHY OF AQUACULTURE MARKETING INFORMATION SOURCES.
*ANNOTATED WEBLIOGRAPHY OF SOURCES OF DATA AND INFORMATION FOR AQUACULTURE MARKETING.
*GLOSSARY.
*Name Index.
Subject Index
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