 Foreign Advertising in China: Becoming Global, Becoming Local
ISBN: 978-0-8138-1828-3
Hardcover
164 pages
August 2000, Wiley-Blackwell
US $62.95
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Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth.
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