Wiley
Wiley.com
Print this page Share

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research

Jacqueline H. Beckley, MBA, Dulce Paredes, Kannapon Lopetcharat
ISBN: 978-0-8138-2397-3
Hardcover
416 pages
May 2012, Wiley-Blackwell
US $209.95 Add to Cart

This price is valid for United States. Change location to view local pricing and availability.

Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research (0813823978) cover image
Other Available Formats: E-book

Jacqueline H. Beckley, President, The Understanding & Insight Group LLC, Denville, New Jersey, USA

Dulce Paredes, Vice President, Consumer Insights and Market Research, Takasago International Corporation (USA), Rockleigh, New Jersey, USA

Kannapon Lopetcharat, NuvoCentric, Bangkok, Thailand

More By These Authors

Howard R. Moskowitz, PhD, Jacqueline H. Beckley, MBA, Anna V. A. Resurreccion, PhD
Jacqueline H. Beckley, MBA (Editor), M. Michele Foley (Editor), Elizabeth J. Topp (Editor), Jack C. Huang (Editor), Witoon Prinyawiwatkul (Editor)