The Unauthorized Guide to Doing Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder, 3rd EditionISBN: 978-0-85708-061-5
Paperback
176 pages
May 2010, Capstone
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Acknowledgements.
Richard Branson Revisited...
The Life and Times of Richard Branson.
One: Pick on Someone Bigger Than You.
Two: Do the Hippy, Hippy Shake.
Three: Haggle: Everything’s Negotiable.
Four: Make Work Fun.
Five: Do Right by Your Brand.
Six: Smile for the Cameras.
Seven: Don’t Lead Sheep, Herd Cats.
Eight: Move Faster Than a Speeding Bullet.
Nine: Size Does Matter.
Ten: Never Lose the Common Touch.
How to Build a Brand the Richard Branson Way.
Last Word.
Notes.
Index.
