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How to Stand Out: Proven Tactics for Getting Noticed

ISBN: 978-0-85708-425-5
248 pages
October 2015, Capstone
How to Stand Out: Proven Tactics for Getting Noticed (0857084259) cover image


Win the respect you deserve

You probably already have the skills to be more fulfilled and successful. But sometimes it’s about showcasing these skills so that colleagues, customers, friends and the rest of the world can recognize what you do.

Drawing on extensive research and inspiring real-life examples, psychologist and bestselling author Dr. Rob Yeung guides you through proven techniques that will get you noticed for all the right reasons.

How to Stand Out shows you how to:
  • Utilize winning body language techniques
  • Incorporate the words that get people nodding in agreement
  • Supercharge your persuasive skills to sell products, pitch ideas, network, and socialize with friends
  • Boost your motivation to become more successful
  • Improve your confidence to get the results you desire


Praise for the Book

“We all need to sell ourselves and this book is a great, very readable guide on how to do that. This book is full of useful career advice – and brought to life by fascinating examples and often surprising insights.” Rhymer Rigby, writer for The Telegraph and Financial Times and author of 28 Business Thinkers Who Changed the World

How to Stand Out covers the latest evidence on body language, communication and persuasion. It’s a rigorously researched, compelling and sometimes surprising read no matter what your goals in life. You will undoubtedly learn something new.” Dr Tomas Chamorro-Premuzic, CEO of Hogan Assessments, and Professor of Business Psychology at University College London and Columbia University

“Engaging, no-nonsense and full of scientifically proven advice – an essential book for anyone wanting to outshine the crowd and get ahead in business and life.”Dr. Michael Sinclair, co-author of Mindfulness for Busy People, Founder & Clinical Director, City Psychology Group

 “An easy read with some well researched, practical and evidence backed advice. Definitely stands out from the crowd and can easily be applied straight away.” Paul Hughes, Executive Development Director at Cranfield School of Management

“An extraordinary book for everybody: Dr Yeung’s book presents a wealth of useful tips on how to build your confidence and stand out from the crowd. This book is a treasure trove of useful tips on how to outperform in a job interview, get promoted, win more customers, get your business funded or simply become more successful in life.” Professor Khalid Hafeez, Dean of The Claude Littner Business School at the University of West London

“Practical, accessible tips and techniques for making yourself more interesting to clients, customers, and friends!” Tamara Box, Partner and Global Chair of the Financial Industry Group at international law firm Reed Smith LLP

“Once again, Rob Yeung demonstrates how challenge can quickly become opportunity. He has the uncanny knack of identifying our insecurities, helping us view them from a different angle and transforming them into foundation stones for building new confidence. Whether you want to learn to ‘talk like TED’, present your best side at a job interview, or simply want to stand out from the crowd – this new book offers simple, clear and practical guidance. Like his previous books, this is another example of why Dr Rob Yeung stands out from other psychologists and coaches.” Malcolm Green, Creative Chairman at advertising agency Green Cave People

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Table of Contents

About the Author vi

Acknowledgements viii

Introduction 1

1 Boosting Self-belief and Debunking the

Confi dence Con 13

2 Persuading through Body Language and Nonverbal

Communication 47

3 Winning with Words 93

4 Augmenting Performance through Passion 161

Conclusions: Onwards, Upwards and Over to You 207

Notes 221

Index 229

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"There are enough tips to make this useful reading for anyone wanting to ace that presentation" (The Times, September 2015)

"The book is full of great advice" (Frost Magazine, October 2015)

“Every now and then you can stumble across a book which is a little gem and you know you will go back to it time and time again.  How to stand out – Proven tactics for getting noticed by Rob Yeung is just one of those.” (B2B Marketing, October 2015)

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Press Release

August 28, 2015
How to Stand out: Proven Tactics for Getting Noticed

New book by leading psychologist uncovers the science of standing out

What is it that makes some people stand out? That star quality that gets them promoted again and again, or asked out on date after date? What helps them get noticed at work, at a party, in life?

Drawing on extensive business school, university and employer research, psychologist and television expert Dr Rob Yeung explores the body language, winning words and confidence-building techniques that have been proven to help people become more successful.

The book provides practical advice illustrated by scientific studies and interviews with executives, entrepreneurs, TV producers and people from all walks of life who share their stories, their worries and tips for making the most of themselves.

 How to Stand Out tackles: 

  • The ‘confidence con’ - how people are often successful despite being afflicted by anxiety and doubt, with examples from sales professionals to singer-songwriter Adele.
  • Superstar speakers - the verbal tricks used by CEOs to prime ministers and how one badly worded email cemented the downfall of one of the most successful companies of the 21st century.
  • Persuasion through body language - the latest research on how non-verbal communication influences people’s decision-making, even who they think should run the country.
  • Creating an ‘i-deal’ job - why enjoying work is a must have for performance in work and life and a proven programme for boosting not only your enjoyment but performance.

Both rigorously researched (with full notes referring to original academic research) and entertaining, this book will help anyone who wants to make more impact personally or professionally by teaching them to be more engaging, entertaining and persuasive.

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