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TouchPoints: Creating Powerful Leadership Connections in the Smallest of Moments

ISBN: 978-1-118-00435-7
208 pages
May 2011, Jossey-Bass
TouchPoints: Creating Powerful Leadership Connections in the Smallest of Moments (1118004353) cover image


A fresh, effective, and enduring way to lead—starting with your next interaction

Most leaders feel the inevitable interruptions in their jam-packed days are troublesome. But in TouchPoints, Conant and Norgaard argue that these—and every point of contact with other people—are overlooked opportunities for leaders to increase their impact and promote their organization's strategy and values. Through previously untold stories from Conant's tenure as CEO of Campbell Soup Company and Norgaard's vast consulting experience, the authors show that a leader's impact and legacy are built through hundreds, even thousands, of interactive moments in time. The good news is that anyone can develop "TouchPoint" mastery by focusing on three essential components: head, heart, and hands.

TouchPoints speaks to the theory and craft of leadership, promoting a balanced presence of rational, authentic, active, and wise leadership practices. Leadership mastery in the smallest and otherwise ordinary moments can transform aimless activity in individuals and entropy in organizations into focused energy—one magical moment at a time.

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Table of Contents

Editor's Note xvii

Foreword xxi

Preface xxv







CODA 149

Recommended Reading 151

Acknowledgments 153

About the Authors 157

Index 161

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Author Information

Douglas Conant is president and CEO of Campbell Soup Company. Under his leadership, Campbell reversed a precipitous decline in market value and employee engagement, improving its financial profile, enhancing its diversity and inclusion practices and raising its corporate social responsibility profile. Previously Conant held management positions at Kraft and General Mills, and was president of the Nabisco Foods Company.

Mette Norgaard is an expert on strategic leadership and learning. She advises executive teams around the world on how to create distinct learning solutions that advance their companies' strategies. She has worked with senior-level leaders from Microsoft, Procter & Gamble, GE Capital, Nucor Corp., Estée Lauder, Harley-Davidson, the U.S. Navy, and Pfizer. Previously Norgaard was a consultant for FranklinCovey Co.

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“Tremendous! Doug Conant and Mette Norgaard have written a literal masterpiece on leadership in TouchPoints. Simultaneously filled with profound wisdom and practical application, this book demonstrates how our moment-to-moment interactions with others are really two-way opportunities to listen, learn, teach, and understand the pulse of our people and organization. This remarkable book will forever change how we view the work of leadership.”
Stephen M. R. Covey, Author of The New York Times and #1 Wall Street Journal bestselling book, The Speed of Trust

TouchPoints treats the intersection between leadership and interactions in a new, innovative way. Throughout his impressive career, Conant has driven results and culture by adhering to a set of core values. In this leadership perspective, with co-author Norgaard, he offers an impatient call to action and lessons to learn for all leaders and aspiring leaders.”
Charles H. Moore,   Executive Director, Committee Encouraging Corporate Philanthropy

“Great books on leadership can be inspirational or instructive in a highly practical way. TouchPoints is both, and enormously entertaining, to boot. If you aspire to have a highly positive impact on any kind of organization – whether it’s big or small, private or public – you must read this book.”
Jeffrey E. Garten
Professor and former dean, Yale School of Management

TouchPoints is a vivid reminder that leadership is a 24/7 role. Every human contact is an opportunity for leadership. This book is required reading for current and aspiring leaders. It will make you rethink how to approach the most demanding role of the CEO.”
Carlos Gutierrez, Former Secretary of Commerce and Former Chairman and CEO, Kellogg Company

“Conant and Norgaard have captured the essence of great leadership by emphasizing the importance of what happens every day in both formal and informal interactions. All too often, leaders fall short of their potential because they focus more on time efficiency than personal impact. This book will convince you that the latter is what matters most – and can help you make it happen.”
Jon Katzenbach, Senior Partner, Katzenbach Center at Booz & Company

“Leadership at the top is tough, and getting it right really matters. Every leader today struggles with the question, “How can I have more impact in the midst of increasing demands and uncertainties?” As Conant and Norgaard know, you do it by managing your TouchPoints well – moment upon moment, day upon day. Everyone who aspires to great and sustainable performance must master this discipline.”
Saj-nicole Joni, Confidential CEO advisor, and author of The Right Fight

“As I read the book, I couldn’t help but remember a mentor who guided my development, and while he never used the term TouchPoints, his advice was all about TouchPoints, how to make the most of them and how they, in turn, helped you make the most out of your team. He would say, “It doesn’t matter how trivial the associate’s question may seem… the fact that they asked it means it is important to them. Take the time to work it. Walk all three shifts on the factory floor; you will learn more from that than what you read in the productivity reports. Make yourself available 24/7. Care about people; they are the business.” And so on. This book is all about effective leadership, and effective leadership is what drives shareowner value and career progression. It’s a read for all.”
Bill Perez, Retired President and CEO, William Wrigley Jr., Former President and CEO, Nike, and Retired President and CEO, SC Johnson

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Press Release

May 18, 2011
TouchPoints: Creating Powerful Leadership Connections in the Smallest of Moments

In our overloaded age, the most common complaint is certainly about interruptions. And no one feels it more than those who are called to lead and manage companies. But one CEO and a leadership consultant say that those unplanned interactions are not only worthwhile, they are the key to becoming a great leader and creating a wonderful workplace.

In their new book, Douglas R. Conant, president and CEO of Campbell Soup Company, and Mette Norgaard, a renowned leadership consultant, suggest that every planned and unplanned interaction is an opportunity to build engagement and promote the organization’s values, purpose and agenda. TOUCHPOINTS: Creating Powerful Leadership Connections in the Smallest of Moments (Jossey-Bass; hardcover; May 17, 2011) reveals the approach that helped Conant transform Campbell Soup Company.   

Conant and Norgaard have distilled the approach into a method that everyone—from top executives to new managers—can master over time and with repeated practice. It revolves around three practices:

  • Head:  Take the patchwork of ideas and assumptions and transform them into a coherent set of ideas.
  • Heart:  Make your work intensely personal. Care about your work and the people you work with.
  • Hands:  Develop the skills so that you can be proficient in TouchPoint after TouchPoint. This requires continuous practice.

Conant and Norgaard say the approach means improving listening skills and understanding that leadership is not about you – it’s about the people you are leading.  “The process,” say Conant and Norgaard, “is to listen intently, frame the issue and advance it. Truly, to better frame the problem and address it really begins with the magic question, ‘How can I help?’ The answer will allow you to understand the issue, frame it, and then move toward a solution.”

“The beauty of TouchPoints is that it is approachable and aspirational,” says Conant. If you pick just three TouchPoints a day – that adds up to more than 1,000 interactions a year. Each of these moments is a chance to remind those on your team about the mission, and to listen to the issues and ideas they may have.” The results of these connections speak for themselves-higher employee engagement, improved growth, increased revenue, and better relationships.

In short, TouchPoints produce a better and more productive organization. And, the concepts have worked over and over again in a wide range of businesses and industries. 

“These interactions build commitment and clarity, rather than simple compliance,” says Norgaard. “There’s an intense focus on the relationship and the result. This approach is about people and performance. The action is in the interaction.” 

Leaders who use the TouchPoints approach are spending their valuable time learning to relate to and engage every employee. And, each TouchPoint, no matter how small, can build a successful organization.

TOUCHPOINTS provides a new approach to leadership – a proven one that can transform both leaders and the people they lead.  





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