![]() Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property, 2nd Edition
ISBN: 978-1-1180-0453-1
Hardcover
255 pages
December 2011
US $49.95
This price is valid for United States. Change location to view local pricing and availability. |
Instructors may request an evaluation copy for this title.
|
Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the worldsuch as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many othersHarrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.
- Features updated interviews of companies, and a new treatment of the Profit Center Level
- Updates stories and teachings from some of the most successful companies in the world
- Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets
Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.
Buy Both and Save 25%!
| + |
Buy Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property, 2nd Edition
(List Price: US $49.95)
with Essentials of Intellectual Property: Law, Economics, and Strategy, 2nd Edition (List Price = US $45.00) Cannot be combined with any other offers. Learn more. |




Share This