Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property, 2nd Edition
This price is valid for United States. Change location to view local pricing and availability.
Other Available Formats: E-book
Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the worldsuch as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many othersHarrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.
- Features updated interviews of companies, and a new treatment of the Profit Center Level
- Updates stories and teachings from some of the most successful companies in the world
- Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets
Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.
Buy Both and Save 25%!
Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property, 2nd Edition (US $49.95)
Total List Price: US $94.95
Discounted Price: US $71.21 (Save: US $23.74)