The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions
Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative.
Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity.
- Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world.
- Shows in detail how each business function or department can achieve an eco-advantage over the competition
- Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services
The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.
Part One Introduction.
1 Why Every Business Needs an Eco-Strategy.
2 How to Use This Book.
Part Two Gear Up: What Leaders Need to Know.
3 Building a Winning Eco-Advantage Strategy: Top 10 Action Items.
4 Making the Internal Business Case for Going Greener.
Part Three Analyze: Identify Your Eco-Risks and Opportunities.
5 Spot the Eco-Issues that Could Impact Your Bottom Line.
6 Assess and Measure Your Environmental Impacts.
7 Benchmark Your Performance against Competitors and Best Practices.
Part Four Strategize: How Each Business Function Can Benefit and Contribute.
8 Office Activities.
9 Buildings and Facilities.
10 Information Technology.
11 Product Design.
12 Sourcing and Procurement.
13 Manufacturing and Processing.
14 Logistics and Transport.
15 Marketing and Sales.
16 Legal and Regulatory Affairs.
17 Accounting and Finance.
Part Five Mobilize: Execute and Engage.
18 Create an Action Plan—and Execute.
19 Build Your Climate Change Plan.
20 Mobilize Employees and Build an Eco-Advantage Culture.
21 Engaging Stakeholders.
Part Six Optimize: Evaluate, Report, and Reassess.
22 Communicate and Report Results.
23 Celebrate Success and Promote Continuous Improvement.
P. J. Simmons is Chairman if the Corporate Eco Forum (www.ecoforum.com), a preeminent network of senior Global 500 executives focused on sharing best and “next” practice in corporate sustainability and driving ecoinnovation. He has worked as a sustainability analyst, strategist, and bridge-builder for fifteen years; is founder of the Woodrow Wilson International Center for Scholars’ Environmental Change and Security Program; and was deputy chair for climate and energy at the Clinton Global Initiative. P. J. is a life member of the Council on Foreign Relations.
— Jeff Immelt, Chairman and CEO, GE
There are many books out there exhorting companies to reduce
their environmental impacts, but very few that give detailed
practical guidance. From product design to facilities management,
from information technology to logistics and transport, this book
contains insightful suggestions as to how businesses can be more
sustainable, reduce carbon emissions, and yet at the same time save
money and drive top line growth.
— Paul Polman, CEO, Unilever
Environmental performance has become an essential part of
company strategy. Esty and Simmons provide a clear road map for how
companies can turn this agenda into a competitive advantage.
—Michael Porter Bishop William Lawrence University Professor, Harvard Business School
The Green to Gold Business Playbook is a terrific practical
roadmap to help companies reduce their environmental impact while
also improving economic performance.
— Andrea Jung, CEO, Avon
We need smart corporate engagement for major environmental
efforts to be successful. Here's the guide to realizing both
environmental and bottom-line gains through eco-strategy.
— Mark Tercek, The Nature Conservancy
Economic gravity always wins – The Green to Gold Business
Playbook reveals how simple economics can drive greener
— Vinod Khosla, Khosla Ventures
Business is what changes the world. Esty and
Simmons’ seasoned guidance is pure gold for 21st century
entrepreneurs who know that sustainability comes out of a drive to
—Gary Hirshberg, CE-Yo of Stonyfield Farm
Leading companies are now embedding sustainability into every
aspect of their business -- not as a PR exercise but as a core
strategy to be a successful enterprise in the 21st Century. The
Green to Gold Business Playbook is an invaluable resource.
— Muhtar Kent, Chairman and CEO, The Coca-Cola Company
The private sector’s decisions to design, source, and
distribute products will in no small part determine the future of
the world’s wildlife. The most progressive companies are
looking ahead and charting a course for sustainability. Dan Esty
and P.J. Simmons' book provides them with invaluable tools to move
in that direction.
— Carter Roberts, World Wildlife Fund
Part of Waste Management’s strategy has been to gain an
Eco-Advantage. This book picks up where Green to Gold left off with
a really practical playbook for companies seeking to execute their
—Dave Steiner, CEO Waste Management