Thinking About Answers: The Application of Cognitive Processes to Survey MethodologyISBN: 978-1-118-01609-1
Paperback
304 pages
October 2010, Jossey-Bass
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In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.
