Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics TodayISBN: 978-1-118-01909-2
Paperback
315 pages
May 2011
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Acknowledgments.
Disclaimer.
Introduction The Winner’s Edge.
Key Concepts: Why the job market has drastically changed. The importance of keywords.
Chapter 1 Why You Need to Become a Guerrilla Job Hunter.
The New Global America.
Key Concepts: The #1 secret to a successful job search. Details the elements of your successful plan.
PART I YOUR GUERRILLA MIND-SET.
Chapter 2 Personal Branding Guerrilla Style.
Shape Up Your Brand with Attitude.
Key Concepts: The skills employers seek. How to build your brand for free and make employers call you.
Chapter 3 Attitude Check.
Upfront and Personal.
Key Concepts: How to stay focused. How to right the typical mistakes job hunters make.
Chapter 4 Your Guerrilla Strategy.
Think Like a General—Execute Like a Sergeant.
Key Concepts: How to crack the hidden job market. Tools and tactics for staying on top.
PART II WEAPONS THAT MAKE YOU A GUERRILLA.
Chapter 5 Your Research Plan.
Research: The Guerrilla’s Competitive Edge.
Key Concepts: How to locate opportunities before your competition does.
Chapter 6 Resume Writing and Cover Letter Boot Camp.
Overhaul Your Personal Marketing Materials.
Key Concepts: Creating your marketing materials: cover letters and resumes that will be read instead of tossed.
Chapter 7 Guerrilla Networking.
A Radical Approach.
Key Concepts: Effortless networking that really works in any market.
PART III TACTICS THAT MAKE YOU A GUERRILLA.
Chapter 8 LinkedIn—the 800-Pound Gorilla.
Your “Be Found” Epicenter.
Key Concepts: How to use LinkedIn to be found and other strategies.
Chapter 9 Digital Breadcrumbs.
Plugged In—Turned On—Tuned In.
Key Concepts: How to leverage social media and social networking.
Chapter 10 Commando Tactics.
15 Breakthrough Strategies That Work.
Key Concepts: How to get in front of the people you want to meet with.
PART IV YOUR GUERRILLA JOB-HUNTING CAMPAIGN.
Chapter 11 The Force Multiplier Effect in Action.
12 Sample Campaigns.
Key Concepts: Case studies of ordinary people who achieved extraordinary results by taking control of their job search.
Chapter 12 Hand-to-Hand Combat.
Winning the Face-to-Face Interview.
Key Concepts: What to do and say before, during, and after the interview to land the offer.
Chapter 13 Negotiating the Deal.
How to Bargain with Confidence.
Key Concepts: How to get what you want without fighting.
Chapter 14 Career Lancing.
All—Ways—Ready.
Key Concepts: What’s next?
Bonuses.
About the Authors.
Index.
Free Job Search Resources.
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Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today (US $21.95)
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